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Market  Effectiveness

SPSS Inc., a leader in predictive analytics, offers a variety of software solutions to address many of the challenges marketers face. With help from SPSS, you can improve your company’s marketing in a number of key areas, including:

  • Customer segmentation
  • Customer acquisition and retention
  • Customer lifetime value management
  • Channel management
  • Cross-sell and up-sell optimization
  • Campaign optimization
  • Promotions analysis
  • Merchandising


  • Your marketers will find our solutions easy to use and the insights gained easy to understand and act upon. You can use these insights to guide both strategic planning and tactical day-to-day activities.
    Fraud Detection and Prevention

    Predictive analytics solutions from SPSS Inc. help organizations succeed in combating fraud, waste, and abuse. For example, our solutions enable organizations to:

  • Maximize tax revenues
  • Manage compliance issues and detect improper payments
  • Support anti-money-laundering efforts
  • Combat other forms of fraud, waste, and abuse


  • SPSS solutions use advanced statistical and data mining techniques to detect patterns and anomalies and generate predictive models that identify activities worth investigating. Our solutions use open architectures that interact with a wide variety of data sources and information systems. This means you can access any type of data and then deliver predictions and recommendations both to your organization’s automated systems and your decision makers, helping detect and minimize the impact of fraud, waste, and abuse.
    Risk Management

    Predictive analytics solutions from SPSS Inc. enable organizations to identify the risk potential associated with prospective customers up front, so that risk exposure can be minimized. Our solutions enable organizations to:

  • Accurately assess the credit-worthiness of potential customers
  • Successfully calculate the degree of risk associated with a potential insured, and identify the corresponding premium to charge
  • Instantly determine which insurance claims can be fast-tracked for approval and which require closer inspection

    Our open-architecture-based solutions are compatible with a wide range of data sources, platforms, and operational systems. This enables you to capitalize on virtually any type of data to deliver accurate, timely recommendations on the steps to take so that your organization can minimize risk.
  • Market Research

    We offer solutions both to companies that specialize in providing market research services and to organizations that conduct their own market research.

    SPSS market research solutions help you:

  • Understand the market perception of your brand
  • Conduct effective category management
  • Confidently develop product features
  • Perform competitive analysis

    The heart of SPSS’ market research solution is our Dimensions™ product family. Through Dimensions, your organization can centralize the creation and fielding of surveys in any mode and in any language, as well as the analysis and reporting phases of your research.
  • Administration and Institutional Research

    SPSS offers a wide range of solutions that help institutions like yours monitor both your day-to-day operations and your progress toward strategic objectives. You may use any combination of our advanced analytical software and any of our consulting services.

    Our solutions help you:

  • Anticipate program enrollment and/or utilization
  • Assess programs and improve their effectiveness
  • Develop strong support among alumni, legislators, and the community you serve
  • Forecast budget needs
  • Meet reporting requirements

    SPSS can also help you anticipate the need for new programs, assess staff skills and performance, and improve staff satisfaction and retention.

  • Scientific Research

    Our statistical tools include modules for performing classification, regression, and other types of analyses. They provide advanced visualization and graphing capabilities, which enable you to see patterns in your data and share your insight with colleagues and the scientific community at large.

    For those working in fields that such as genomics or proteomics, our data mining tools may be more appropriate. They offer you the ability to analyze large datasets efficiently and easily, and uncover unexpected relationships in the data using an intuitive visual, interface.

    You can also use our text mining technologies to aid your research. Use SPSS' linguistics-based text mining solution to help focus research efforts by uncovering concepts and relationships contained in journal publications, Web pages, and other documents in your field of study. You can also use text mining to analyze textual comments that are part of your research, and integrate these findings with your other findings.
    Enterprise Feedback Management

    Customer feedback can include the opinions, attitudes, and preferences of your customers, employees, business partners, and others. SPSS’ EFM solution uniquely enables organizations to integrate customer feedback data—a key corporate asset—with your transaction data and customer information. It puts data at the heart of the predictive enterprise so that you gain a more accurate, complete understanding of customer preferences, motivations, and intentions.

    With an EFM solution from SPSS, your organization can:

  • Optimize business processes and take action in a timely manner
  • Promote better and more valuable customer interactions across multiple channels
  • Centralize the management of your customer feedback initiatives, while saving money, and enabling integration with other systems and applications

    Our EFM solution takes advantage of SPSS’ 38-year experience in survey research. It expands survey tools and technologies to unify survey activities, integrate them with other information, and enable your organization to provide decision makers at all levels with a rich source of continuous insight that they can quickly act upon.
  • Public Health and Safety

    SPSS solutions provide predictive insight. Public health and safety agencies use them in a variety of situations. For example, many hospitals and clinics use SPSS statistical tools to evaluate the quality of care that patients receive. They use this information to evaluate programs or treatment options, so they can support or expand those that provide the greatest benefits to participants.

    SPSS predictive solutions also play a central role in helping local, state, and national government organizations to:

  • Guard homeland security
  • Fight crime and fulfill other law enforcement duties
  • Contain disease outbreaks through syndromic surveillance

    SPSS offers a full range of integrated predictive technologies. If your agency uses data mining to anticipate where staff may need to be deployed, you can also include data from text documents, from Web logs, or even from survey research in your models.

    One reason that SPSS solutions are so widely used in the public sector is that they are designed to be open to diverse information systems. Very often, information that agencies explore for predictive insight was originally collected for other purposes and resides in separate information systems.

  • If you do not know which product you need, you can give us a call at 757-2136, email us at mychal_fontanilla@spss-ph.com, or use our Contact page for FREE CONSULTING.

          A short list of our software:
    SPSS FOR WINDOWS SPSS for Windows provides you with a broad range of capabilities for the entire analytical process. With SPSS, you can generate decision-making information quickly using powerful statistics, understand and effectively present your results with high-quality tabular and graphical output, and share your results with others using a variety of reporting methods, including secure Web publishing. Results from your data analysis enable you to make smarter decisions more quickly by uncovering key facts, patterns, and trends. An optional server version delivers enterprise-strength scalability, additional tools, security, and enhanced performance
     
    CLEMENTINE Predictive Enterprises rely on predictive analytics to direct, optimize, and automate their decision making. Data mining and decision optimization form the core of predictive analysis.

    Clementine, enterprise data mining software from SPSS, enables your organization to improve both strategic and operational decision making. Using predictive modeling and your business expertise, you can use Clementine to develop predictive models that can be quickly deployed into your business operations.
     
    ShowCase® The ShowCase Suite from SPSS Inc.helps organizations that use the IBM® System i5™ iSeries™ computing platform leverage historical data to make better, faster decisions—the classic definition of business intelligence. For more than 10 years, the ShowCase Suite has been the leading analytical solution for iSeries users, delivering real, measurable benefits.
     
    Amos™ Easily perform structural equation modeling (SEM) to support your research and theories by extending standard multivariate analysis methods. Build attitudinal and behavioral models that more realistically reflect complex relationships, because any numeric variable, whether observed or latent, can be used to predict any other numeric variable.
     
    SPSS Text Analysis for Surveys™ Make short work out of accurately categorizing your open-ended survey responses by combining manual techniques with advanced linguistic processing technologies.
     
    SPSS Data Entry™ Receive options for desktop- or Network-based data entry, useful when networking multiple stations. All SPSS Data Entry products offer complete integration with SPSS for Windows, so you can move from data collection to analysis in a single step.
     
    SmartViewer® Web Server™ Enable analysts to publish, customize, and distribute interactive reports securely—all on the Web.
     
    SamplePower® Save time, effort, and money by identifying the sample size you need to meet your analysis needs before you deploy your survey.
     

    For more software and solutions, go to this website http://www.spss.com/products

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