SPSS - The Asia-Pacific Centre for Research (Philippine Office)

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About SPSS in the Philippines

SPSS is distributed and managed in the Philippines by The Asia-Pacific Centre for Research (ACRE), Inc. ACRE profile is available in the internet (http://www.acreinc.net). The company began distributing SPSS products in 1990, a year after it was established. SPSS is a leader in business intelligence, especially data mining, as well as three vertical markets: survey/market research, quality improvement and scientific research. SPSS products and services transform organizations by helping users leverage information to improve processes that increase revenues and reduce costs. To date, a little less than 200 organizations in the Philippines use SPSS software to create and distribute information for better decision making. Client segments are government, academic institutions, banks, insurance, telecommunications, healthcare, research and manufacturing companies.

SPSS has been a leader in data analysis for more than three decades. SPSS has won the following awards: named No. 28 in DM Review’s Data Warehouse Top 100; placed No. 21 on the 1998 Softletter 100, a ranking of the top 199 personal computer software companies in the United States; and No. 87 in the 1998 Software 500, a ranking of the world’s largest software vendors by Software Magazine. Headquartered in Chicago, SPSS has offices and distributors around the world.

Vision Statement

The company’s vision is to become the Market Leader and Supplier of Choice in Predictive Analytics and Data-Driven Decision-Making Solutions in the Philippines by 2010.

1. Become the leading source of data mining and business analytic solutions of government, selected industries (telecommunications, banking and finance, pharmaceutical marketing, gaming, and tourism) and the academe
2. Be the preferred provider of data mining and analytical services in the Philippines

Mission Statement

ACRE’s mission is to –

1. Drive the widespread use of analytics and performance management tools to corporate and government decision makers
2. Increase market and customer base for data mining and analytical solutions
3. Improve customer retention and customer satisfaction
4. Establish good relations with hardware vendors and value-added resellers
5. Provide excellent and efficient 24x7 support to clients and prospects
6. Equip employees, third-party consultants, partners and users with top-level skills for consulting and support services

2009 Key Programs/Initiatives

1. Coordinating with partners and value-added resellers
2. Positioning its solutions in five vertical markets – banking and finance, telecommunications, retail, pharmaceutical, and BPO (call centers)
3. Getting a head start in government by conducting regular orientation and training
4. Developing human resources in the areas of predictive analytics, business intelligence, statistics, training and consulting
5. Setting up an account management system that is responsive to the needs of account managers and peculiarities of the market

Customers

To date, there are almost 500 installation sites of SPSS nationwide, see breakdown by industry below:

Applications would range from research (market research, product development, survival analysis) to executive information system (assessing doctors performance, wholesale electricity spot market) and predictive analytics (credit scoring, profiling). Here are the different applications where SPSS products are being used:

2009 Target

There is a thriving market for SPSS in the Philippines amidst global recession. More companies are beginning to engage in predictive analytic applications such as credit risk rating, churn analysis, CRM, claims management and financial reporting.

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